UK adults spend a staggering 6 hours 10 minutes looking at screens each day and that’s just on just computers, tablets or phones. The research, commissioned by Occushield and conducted by Atomik Research, revealed that the screen time increases significantly when TV is added, taking it to a whopping total of 9 hours 10 minutes in front of screens a day.
This means that the UK public are spending more time in front a screen than socialising (1 hour 20 minutes), eating (1 hour 30 minutes), and reading (1 hour 20 minutes) and even sleeping (6 hours 40 minutes)!
London and the North East are the worst culprits, spending 9 hours 50 minutes in front of a screen. Those in Wales spend the least at 8 hours 30 minutes.
Despite the time spent screen-watching, just 10% of the 2,000 UK adults surveyed apply a protective film to their screen to limit the amount of blue light emitted which can cause sight degeneration and sleep impairment.
39% of adults have not had their eyes tested in the last year, 70% have not in the last 6 months. People are more likely to have got their blood pressure checked in the last 6 months (46%) than to have been for an eye test (30%).
Reasons for not visiting an optician include they think their eyesight is fine (21%), they haven’t had any issues with their eyesight (17%) and having to fork out for glasses afterwards (15%).
View the full case study here to find out how we carried out this research and the coverage it generated.
