Vice President, Analytics & Insights —U.S.

Keith has nearly 20 years of integrated marketing communications as well as research and insights along with performance measurement through working with regional, national and international brands such as AB InBev, Mattel, Walmart, Sam’s Club, Proctor & Gamble, Rare Beauty Brands, Uniqlo, Canon, Marriott, Hilton, Albemarle, Delta Dental of Arkansas and many others. He has overseen the strategic development, planning and execution of integrated communications programmes that leveraged paid, earned, owned and social channels. He has also led industry partnership-building efforts with brands such as John Deere, Challenger, Furniture Row Racing (NASCAR team) and Ford Motor Company, among others. Keith has also served on committees focused on diversity, equity and inclusion (DEI) in all aspects and is a longtime believer in richness that varied experiences bring to all aspects of life.