Our Team

Alex Hinojosa​

Executive Director, Atomik U.S.

Alex is tasked with creatively counselling clients in utilising data to develop campaigns and tell storeys that drive performance. Since the fall of 2016, Alex has played an integral role in establishing and growing the US operations of 4media group. He led the US operations of Atomik Research and expanded the company’s US capabilities beyond Broadcast PR (Satellite Media Tours, etc.). Alex was instrumental in developing the Client Services Division, which encompasses tactics from native advertising to influencer relations to branded journalism videos. Prior to his agency work, Alex was a broadcaster for CBS Radio, iHeartMedia and ESPN Radio in major markets including Washington DC, Atlanta and Tampa, Florida. He’s been featured in the New York Post, PR Daily and numerous other publications. The Texas Tech University graduate and lives in Dallas, TX with his wife and three children.

Chandler Worley

Director of Insights & Analytics — U.S.

Chandler is an enthusiastic communications practitioner with a background in public relations and quantitative communications research. He finds both skills are integral in bridging the gap between quantitative insights and effective storytelling. Chandler has experience in consumer insights, business-to-business market research and academic research. Previous projects include collaborations with established trademarks such as PayPal, 3M, Vidyard, the Prevent Cancer Foundation, and agencies including Edelman, Weber Shandwick, and Fleishman Hillard. During his free time, Chandler enjoys exploring local gastronomic hotspots and hitting the gym to balance out those good eats. Come time for football season, Chandler roots for both his undergraduate and graduate alma maters — the Alabama Crimson Tide and the Arkansas Razorbacks.

Ian Jenkins

Global Head of Strategy, Insights and Intelligence — U.K.

Ian is a senior qualitative and quantitative practitioner with over 20 years insight experience into consumer behaviour, communication and brand strategy development. Following senior research roles in the automotive industry Ian was, for over 12 years, co-founding partner in UK consultancy Prescient and a board director at Loewy Group International. Since 2011, Ian has been leading Intrinsic which, in 2015, merged with the marcomms agency 4media group. As 4media’s Global Head of Strategy & Insight, Ian helps companies use insight to develop new ideas, explore different opportunities and identify better ways of doing things. His experience includes working for many of the world’s biggest brands including, among others: Bentley Motors, Subaru, Barclays, Camelot, Disney, Goldman Sachs Inc., Michael Kors and Agent Provocateur. Ian regularly works with clients across the US including Camelot Global, Arkansas Scholarship Lottery, Microsoft and VW Group.

Keith Warden

Vice President, Analytics & Insights —U.S.

Keith has nearly 20 years of integrated marketing communications as well as research and insights along with performance measurement through working with regional, national and international brands such as AB InBev, Mattel, Walmart, Sam’s Club, Proctor & Gamble, Rare Beauty Brands, Uniqlo, Canon, Marriott, Hilton, Albemarle, Delta Dental of Arkansas and many others. He has overseen the strategic development, planning and execution of integrated communications programmes that leveraged paid, earned, owned and social channels. He has also led industry partnership-building efforts with brands such as John Deere, Challenger, Furniture Row Racing (NASCAR team) and Ford Motor Company, among others. Keith has also served on committees focused on diversity, equity and inclusion (DEI) in all aspects and is a longtime believer in richness that varied experiences bring to all aspects of life.

Ollie Story

Insights Manager — U.K.

Ollie is a seasoned PR and market researcher practitioner. Ollie’s holds experience in designing and programming surveys and questionnaires as well as obtaining insightful, attention-grabbing, disruptive statistics across a wide range of topics and audiences. He has a knack for analysing and reporting findings in order to bring them to life and pass them on to multiple media platforms and outputs, to excite audiences or inform brands.

Rubie Darrow

Insights Coordinator

Rubie is an energetic and passionate learner who’s always eager to take on new challenges. As someone with experience in sales and marketing, she has developed valuable skills in market research, data analysis, and data-driven decision making. Her innate curiosity for intellectual insights serves as a driving force that compels her to delve deeper into every task she undertakes. Rubie has a diverse skill set and creative flair that extends beyond work, with hobbies including painting, amateur woodworking, and finding the most effective ways to clean and organize her home!

Sara Smith

Insights Analyst — U.S.

Sara holds a degree in Marketing Analytics from the University of North Carolina in Charlotte and is now nearly a decade into her career. Prior to joining Atomik, she worked for NBC News, providing insights and analytics support for major news events such as the Presidential Elections of 2016 and 2020; hurricane and wildfire seasons; The Olympics (2016, 2018, 2020); the awards season (Grammys, The Oscars, The Emmys); and much more. Sara has also worked with NBC’s The Fandango Network. At Atomik, she supports all aspects of analytics projects and also supports primary research efforts. Sara enjoys hiking, camping, learning new things and spending quality time with her husband and dog. She considers herself an optimist and loves to see the positive side of life.

Shaffee Abraham

Creative Insights Specialist

Shaffee has over 20 years of experience developing creative content designed to entertain while initiating engagement across broadcast and digital platforms. He has designed and executed high-profile events and has been an ambassador for many companies including WWE, Labatt Brewing Company and Harley-Davidson. Prior to joining in the fun here, Shaffee was a broadcaster for Beasley Media Group, iHeartMedia, Townsquare Media and Cumulus Media in major markets including Detroit and Atlanta.

Shaffee was the “Voice of Blueland” as public address announcer for the Atlanta Thrashers of the National Hockey League (wait, Atlanta has a hockey team?). He resides in Detroit with his dog, Sparky.

Tim Furdui

Research & Analytics Director — U.K.

Tim has more than a decade of experience in market research and is a member of the Market Research Society (MRS) as well as a member of the British Psychological Society (BPS). Tim’s specialities include conceptualising in-depth quantitative market research studies, analysing complex data and curating survey panels. Tim is currently working toward completing an M.S. degree in Psychology at the University of East London and is expected to graduate in the Spring semester of 2022.