Global Head of Strategy, Insights and Intelligence — U.K.

Ian is a senior qualitative and quantitative practitioner with over 20 years insight experience into consumer behaviour, communication and brand strategy development. Following senior research roles in the automotive industry Ian was, for over 12 years, co-founding partner in UK consultancy Prescient and a board director at Loewy Group International. Since 2011, Ian has been leading Intrinsic which, in 2015, merged with the marcomms agency 4media group. As 4media’s Global Head of Strategy & Insight, Ian helps companies use insight to develop new ideas, explore different opportunities and identify better ways of doing things. His experience includes working for many of the world’s biggest brands including, among others: Bentley Motors, Subaru, Barclays, Camelot, Disney, Goldman Sachs Inc., Michael Kors and Agent Provocateur. Ian regularly works with clients across the US including Camelot Global, Arkansas Scholarship Lottery, Microsoft and VW Group.