Executive Director, Atomik U.S.
Alex is tasked with creatively counselling clients in utilising data to develop campaigns and tell storeys that drive performance. Since the fall of 2016, Alex has played an integral role in establishing and growing the US operations of 4media group. He led the US operations of Atomik Research and expanded the company’s US capabilities beyond Broadcast PR (Satellite Media Tours, etc.). Alex was instrumental in developing the Client Services Division, which encompasses tactics from native advertising to influencer relations to branded journalism videos. Prior to his agency work, Alex was a broadcaster for CBS Radio, iHeartMedia and ESPN Radio in major markets including Washington DC, Atlanta and Tampa, Florida. He’s been featured in the New York Post, PR Daily and numerous other publications. The Texas Tech University graduate and lives in Dallas, TX with his wife and three children.