New research has looked into the behaviours of Brits when they travel and revealed that we love our home comforts.
Staycations proved popular, with 51% of UK adults giving the ease of travel as their reason for choosing to stay in the UK for a holiday rather than travel abroad.
But it’s not a holiday at home. Brits don’t feel like they are on a proper holiday until they have travelled 119 miles from their front door.
Travelling 119 miles, however, means car journeys and long distances coupled with hot cars, is a recipe for tension as 47% of Brits admitted to arguing on holiday.
When asked how far into a car journey a respondent sees their first argument, on average the argument occurs after 68 miles. In terms of the length of time, arguments tend to occur around an hour (67 minutes) into a journey.
The research also mapped out what holiday-goers miss the most when they’re away, and it’s tea that tops the list for most of us. Of the 2,000 people surveyed in the survey for Europcar, four out of five people take food and drink with them – out of which 55% of people take their tea bags.
The UK’s love affair with biscuits holds its own, as one third (32%) pack biscuits, and 29% of people pack crisps. Chocolate and prosecco/beer/wine have equal chances of being packed with just under a quarter of people going for those.
Other things that people tend to bring include items that are considered indispensable – understandably, 34% of people cite their smartphone as the number one item they couldn’t travel without. Over one in five (22%) also wouldn’t travel without their credit card, and 15% would always have on hand a good book to read.
View the full case study here to find out how we carried out this research and the coverage it generated.
